Reminiscent of Tuscany’s lush villas, Kenwood Inn & Spa honors Sonoma Valley’s historic wine country with luxurious accommodation in a boutique setting.
Kenwood Inn & Spa needed a purposeful brand visual identity to reflect the tuscan style space they created in the heart of Sonoma Valley. To express their serene environment, we utilized neutral and earthy tones to draw wine lovers from both near and far to their transportive getaway.
The outcome was a unified point of view. The clarity of the on-site experience was translated to content meant to drive bookings. This point of view was also applied to on-site collateral creating a more seamless guest experience, which was easily managed by on-site staff.
Project developed at Craft & Root.
Project Objective
- Brand Ascension
- Brand Operations
Services
- Visual Identity
- Physical Brand Touchpoints
- Implementation & Rollout
Project Outcomes
- Established a Brand for Cultural Resonance
- Moving Up-Market
- Optimizing Operations
The outcome was a unified point of view. The clarity of the on-site experience was translated to content meant to drive bookings.
This point of view was also applied to on-site collateral creating a more seamless guest experience, and which was easily managed by on-site staff.
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